LaVida Local! Local farmers markets—now 4,700+ strong—make up one of the fastest growing segments of the food market (USDA). And that’s not counting an additional 1,500 community-supported farms. So why is local so hot? Getting to know your food is, quite simply, one of the best things you can do for your body. With food, distance doesn’t make the heart grow fonder When you buy local, you know more about where your food lives, what it eats, what kind of soil nourishes its roots. You can also know if the food you eat reflects your values. Does the grower treat its people with integrity? And you know whether or not it’s contributing something positive to the environment instead of racking up countless, unnecessary food miles. When you buy local, you’re really acting globally.